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  • A Nonna’s Recipe, a Community’s Heritage, and the Cookie That Connects Them

    A Nonna’s Recipe, a Community’s Heritage, and the Cookie That Connects Them

    Rural poverty and food shortages drove millions of Southern Italians and Sicilians to the United States in the wake of Italy’s unification. Among them were the Aiello brothers of Isola delle Femmine, Sicily, who, after landing in New Orleans, followed fishing opportunities to the West. They’d eventually settle in the town of Black Diamond, where the fertile Sacramento–San Joaquin River Delta supported what became a vibrant fishing industry. Friends and family followed the Aiellos to this land of plenty, eventually renaming it Pittsburg (minus the H) to reflect its steel-industry ambitions, like its East Coast namesake.

    Flip through old directories at the Pittsburg Historical Museum (as I did while researching Beneath the Sicilian Stars, which is partly set in the fishing and steel town), and after pages of Aiellos, Cardinales, and DiMaggios, you’ll land on nearly as many Ferrantes.


    Teresa (Ferrante) Freeman’s paternal great-grandparents were part of that Isola delle Femmine immigration wave. Today, she’s proud to own a home downtown where her grandparents owned a store and raised her father.


    This Millennial’s deep Sicilian Pittsburger roots show in her commitment to celebrating and honoring traditions, particularly those forged in the kitchen. Teresa will never forget those moments shared with her nonna, baking cookies and sharing recipe secrets she intends to pass on. She started by inviting friends and family over to teach them her grandmother’s techniques, especially for her favorite cookies, cuccidati (also spelled cucidati).


    Celebrated across Sicily, this classic cookie varies in name, appearance, and ingredients by region. The cuccidato (or buccellato, zucciddato, nucciddato, urciddato, or purciddato) in its simplest form serves as Sicily’s well-dressed version of the fig newton. But simple is relative, considering how labor-intensive the preparation is—chopping dried fruits and nuts, zesting citrus, and spooning just the right amount between layers of shortbread dough before the whole thing is rolled and either sliced into tubes or shaped into something that resembles a bracelet. That, after you’ve soaked the fruits for days or even months in your favorite booze, and before you frost or ice and decorate with rainbow Jimmies, nonpareils, or confetti sprinkles.


    Take a bite, and you’ll discover a cookie unlike any other, one that reflects the diverse history of Italy’s largest island, particularly the inclusion of figs (introduced to Sicily by the Phoenicians and Greeks) and sugar, citrus, and candied fruit (brought by the Arabs).


    When Teresa received an invitation to participate in the Sons & Daughters of Italy, C. Colombo Lodge 1315 Cucidati Contest, she was prepared to share her grandmother’s special recipe with hundreds of attendees. She didn’t expect to win first place.


    Teresa reflected on her fond memories of these Sicilian cookies, the personal reward she found in mastering her grandmother’s recipe, the not-so-secret ingredients, and why everyone should try baking cuccidati.



    How does making cuccidati remind you of your grandmother?

    I remember as kids, she’d have us come, and we’d frost them together, doing the parts that kids love to do.

     

    That’s definitely where a lot of my love for cooking and baking started, with my grandparents—just watching them pour their passion into something that was a cultural tradition and knowing how important that was.

     

    I think just seeing how much it brought joy to others in our family who maybe weren’t making them or just enjoyed eating them—it gave me that feeling of, “Wow, I really want to be part of this. I want to have that feeling of being able to share a gift like that with others.”

     


    What part of making cuccidati do you find enjoyable, and what’s most challenging?

    I think the enjoyable part for me was really getting to kind of master my own version of this recipe. It’s very different. Everyone makes their own versions of this cookie, and that’s the point of having the contest. Everyone has their own way of putting it together. Getting to make the recipe my own, based on those traditions, on what I know we like, and on what I find important, was an enjoyable and personally rewarding part of it.

     

    I would say the filling is my favorite part, because every time I make it, it reminds me so much of my grandmother and all the little secrets and tips she used to have and put in. It just makes me smile thinking about her and the different memories of my family over the years. And it’s definitely the most rewarding part of continuing to make them year over year.

     

    Then, the most challenging part is that it is just a grueling process. There are so many steps, and there is only so much time. I wish I could spend all my time making cookies just like my grandmother did in the latter part of her life. It’s a labor of love, for sure!

     

    Why does your grandmother’s recipe stand out from others you’ve tried?

    There are definitely a few key differences in my recipe. It’s about the right ratio of dates to figs, and then making sure to use plenty of brandy. That was always Nonna’s trick. Don’t be shy with the brandy!

     

    I’ve learned, too, as I’m making my recipe for the texture of the dough, the cookie part of it, that I like to use a lot of baking powder in mine because it gives a nice, airy, fluffy cookie. And then lastly, putting a little bit of anise in the frosting, that’s another tip from my grandmother. It adds this extra complexity that I really enjoy.

     

    What feedback did you receive from the judges?

    They really enjoyed the texture and the different flavor profile.

     

     

    What’s your preferred technique?

    I roll out a long strip of the cookie dough, use a spoon like my grandmother did to make a line of filling, and then roll it over, cut them into the right shape, and then bake them.

     

    I know some others roll and bake them before cutting, which is smart too. It saves a little time. 

     

    Why is the cuccidato the star of the cookie trays?

    It’s so unique. You just don’t see any other cookie quite like this. And the fact that it is so unique means that it’s something we can really latch onto culturally.

     

    I remember my grandmother making her chocolate balls and her snowballs, but cuccidati really stand out as a unique recipe within our culture. They just look so festive, too, with the sprinkles and the frosting. They invoke that feeling of Christmas.

     

    What does it mean to observe these traditions of prior generations?

    It really connects me to my heritage and my ancestors. It’s why it’s so important to me to learn some of these cultural recipes: sometimes you feel that if you don’t know them, if you don’t pass on these traditions and memories, they’ll fade away.

     

    It’s definitely an honor to participate in a cultural tradition and carry it on, and to be part of the events the Sons & Daughters of Italy and other groups hold to keep these traditions alive so that people can connect with their heritage. 

     

    I promote that with my own cousins and other family members. I hosted a gathering to share my recipe and do some cookie baking together, because I cannot be the only one who thinks all of this is important and really wants to carry it forward. So I was blessed to have my cousins join me for that process.

     

    I wasn’t sure when I started planning that get-together whether I’d have a lot of people interested in joining me and taking on all of it. And to my surprise, basically everyone came. So it definitely is interesting to our generation. People do care about their heritage. They do want to know more and be part of the family and tradition.



    Looking for more Italian cookie inspiration? Check out these other blog features.

  • How One Millennial Baker Reinvented a Sicilian Classic to Win Pittsburg’s People’s Choice Cucidati Award

    How One Millennial Baker Reinvented a Sicilian Classic to Win Pittsburg’s People’s Choice Cucidati Award

    Pittsburg Youth Development Center was the place to be last Saturday afternoon. About 200 people arrived to taste and buy their favorite Sicilian cookies at a special holiday event hosted by the Sons & Daughters of Italy, C. Colombo Lodge 1315.

    Contra Costa County resident Mary Lucido brought in 200 of her famous tetù cookies, which sold out rather quickly. Others carried in pizzelle, coconut cookies, almond cookies, esse biscotti, rainbow cookies, and thumbprint cookies. Someone even brought chocolate chip cookies.

    But the true stars of the show were the cuccidati (also spelled cucidati), for which attendees could cast their votes as part of the thirteenth annual Cucidati Contest. Meanwhile, judges, using a blind taste test, rated the chewy, fruity, and sometimes boozy classic Sicilian Christmas cookies on appearance, texture, filling, and dough.

    The event serves as an unofficial community kickoff for the holiday season and raises funds for scholarships. Anyone could enter to win one of the multiple prizes as long as they brought at least 100 cuccidati, each at least 2.5 inches long.

    Mary encouraged 2013 winner Gina Cardinalli Rines to enter. The one-time manager and head pastry chef at Berry’s Pastry Shop (now Mike’s) in Antioch, California, sells her own holiday cookies each year. More recently, she served as an assistant manager at Alpine Pastry & Cakes in the nearby city of Concord, where she still pitches in from time to time between her on-campus suspension supervisor position at Freedom High School in Oakley.

    Gina has been professionally baking and decorating sweets and cakes for the past 25 years. But her real training came in her Sicilian nonni‘s kitchen, where she and her grandmother would bake and make sweet memories together.

    Like the Aiellos in Beneath the Sicilian Stars, the Cardinalli family came to Pittsburg by way of Isola delle Femmine, Sicily. They didn’t make cuccidati, but a friend introduced Gina to the recipe for these distinctly Sicilian cookies, which, through their ingredients, tell the story of the many visitors, conquerors, and monarchs who shaped Italy’s largest island and its history.

    After years of refining technique and adjusting in response to customer feedback, Gina landed on a formula that last weekend proved to be a winner. She won the Cucidati Contest People’s Choice Award and third place in judging. Teresa (Ferrante) Freeman took home first prize.

     

    Gina and I chatted about what makes a winning cookie, her not-so-secret recipe, and why traditions aren’t meant to be static.

     

    When and how did you start making cuccidati?

    It wasn’t one of the big cookies my family made, but my dad’s dad’s best friend’s mother was known for hers.  In 2005, she came over and showed me how to make them. And so I’ve taken her recipe, used my professional experience, and adapted it into my own over the years.

     


    How did you update the recipe?

    I’ve changed some of the ingredients, and then last year, a customer who has been buying my cookies for about 15 years reached out and was like, “Hey, I know this is what you make all the time, but do you think you could kind of tweak it? My husband and I were thinking it would taste better if it had a little more chocolate and a little more orange flavor, and if the crust was a little different.”

    I went off what they had said, and I told the rest of my customers, my year-round customers, “I’m going to test this out and do it differently,” and they said, “No!”

     

    But after everybody tasted it, they thought it was definitely improved. So I’ve added more chocolate and more orange, and I’ve changed my crust. It used to be all shortening, but I combined it with butter. I also use whiskey and Grand Marnier now for the orange flavor when soaking the fruit filling.

     

    Are any ingredients more challenging to source?

    I use mincemeat in the filling. I used to buy it in bulk, but they stopped carrying it at the store I was going to. I was still at the bakery. Our sales reps would reach out to us in August to ask if we needed mincemeat, because they would only get a certain amount in at a warehouse, so you would have to be put on a list. So, I buy and stock up for the year because I’ll go through a lot of jars during all of the holidays.


    Which ingredients are key to a good batch of cuccidati?

    I would say figs would be the biggest contributor to the flavor. They’re pulled from Sicily’s Arab ties.

    There are also nuts. Because the fruit is dried, you want to rehydrate it with alcohol to enhance the flavor. Some people marinate it for months, but I’ll do it for 4 or 5 days to get a good flavor.

    Having the outside, the shell, be thin so you can taste all of the filling makes a big difference, too. When it’s too thick, it’s not as enjoyable because you’re tasting the dough rather than the filling.

     

    What does making these cookies mean to you?

    It’s important to keep traditions like these. I have two daughters, so they help me; they’re getting older. They’re nine and seven, so they’re helping, curious, and want to do it as well.

    When we make ravioli, it’s almost the same process as when you make cookie dough. You’re making a filling, and then you’re rolling it out, and it takes up two days.

     

    Making cookies is a long process, but that’s part of the experience because they’re all done by hand. You cannot make them in a mixer. They do not come out the same, no matter what.

    If you put in the time and effort, you’ll have that transferred into what you’re producing.

    A lot of older people appreciate what you’re doing, because they used to make them or don’t want to make them, because it’s too hard.

     

    There aren’t many people from my generation (Millennials) participating or showing up. But it is important to preserve the legacy, especially when many people’s families came from the same place and share the same traditions we want to keep.


    If you don’t learn it or put the effort into knowing how, then it’s going to get lost.

     

     

     

    Looking for more Italian cookie inspiration? Check out these other blog features.

  • Return to the Midwest: 17 Days of Sharing Stories, History, Books, and Love

    Return to the Midwest: 17 Days of Sharing Stories, History, Books, and Love

    What a way to start November! I just returned from 17 days in the Midwest, where I met so many wonderful readers and reconnected with friends and family.

    It was an honor and a privilege to share The Last Letter from Sicily and Beneath the Sicilian Stars with in-person audiences at Barnes & Noble Mayfair Mall, Lions Tooth MKE, Italian Community Center – Milwaukee, Wilson Elementary School, The Well Red Damsel, and Lake Forest Bookstore. I also had the pleasure of serving as a panelist at the Southeast Wisconsin Festival of Books for a conversation on how artificial intelligence is reshaping reading and publishing, where attendees purchased books from Books & Company.

    I was equally delighted to join a virtual audience for an evening program hosted by Vermont Italian Cultural Association and Bridgeside Books, where we explored my research and writing journey. I left signed copies at every Midwestern store mentioned, and I was thrilled to discover The Last Letter from Sicily on the shelves of the Milwaukee Public Library, a place I frequented while studying at Marquette University.

     

    Thank you to everyone who came out to meet me, talk books, or surprise me with a reunion. I may have lost my Midwestern accent, but I will never forget the region and the people that shaped who I am today.

     




    Catch me at an upcoming event! Find my list of appearances on my Events page.

  • Honoring Italian American WWII Vets & Families at Lake Forest Book Store

    Honoring Italian American WWII Vets & Families at Lake Forest Book Store

    Veterans Day was the perfect backdrop for a discussion of loyalty, patriotism, and identity in a nation that branded over 1 million Italian, German, and Japanese immigrants as “enemy aliens,” following Japan’s Pearl Harbor attack.

    Italians were the largest group affected when President Franklin D. Roosevelt invoked the Alien Enemies Act, days before the United States was officially at war with Italy or Germany. In all, 600,000 Italians, 315,000 Germans, and 92,000 Japanese individuals were deemed “potentially dangerous,” even as family members served on behalf of the nation in the U.S. Armed Forces.  Italian Americans alone comprised up to 1.5 million of these individuals; more than 39,000 Italian Americans in the U.S. Army were born in Italy, including the nearly 9,000 non-citizen soldiers. 


    I shared these stats with Lake Forest Book Store’s engaged audience before reading a passage from Beneath the Sicilian Stars, detailing what would have otherwise been an ordinary Sunday in the East Bay town of Pittsburg, California. But they soon realized that this was the date that would “live in infamy” in more ways than one for a Sicilian American family and a Navy sailor son. 

    There were so many great questions asked, and it was wonderful to chat about readers’ favorite characters and storylines. 



    We finished the evening fortified with seeds for further conversation and exploration, paired with a glass of vino and cookies. 

     

    It was an honor to share with these wonderful people. I signed a stack of books, which you can find for sale in the store. You can also order both The Last Letter from Sicily and Beneath the Sicilian Stars online, supporting this lovely and inviting store. 

     

     

     

    Catch me at an upcoming event! Find my list of appearances on my Events page.

     

  • They Served America While America Feared Them

    They Served America While America Feared Them

    An estimated 1.5 million Italian Americans served in the U.S. Armed Forces during World War II, even as their ancestral homeland was at war with the United States.

    On December 8, 1942, President Franklin Roosevelt invoked the Alien Enemies Act, placing 600,000 Italian Americans under restriction nationwide, including those with sons serving overseas and Gold Star parents. On the West Coast, families endured curfews, surveillance, and home searches. More than 1,880 men were arrested, and hundreds were interned in camps for years.


    In February 1942, about 10,000 Italian Americans in California alone were ordered to evacuate their homes for living too close to coastal or government-protected areas. In San Francisco, “alien enemies” were barred from entering a 14-block zone near Fisherman’s Wharf, including the father of a serviceman killed at Pearl Harbor.


    In Santa Cruz, Navy sailor Steve Ghio returned home on leave to find his neighborhood boarded up and his family gone. Still in uniform, he rushed to the police station, where he learned his parents and relatives had been forced to relocate miles away.


    While their families faced stigma and displacement, more than 39,000 U.S. residents born in Italy, including 8,913 non-naturalized men, served in the U.S. Army alone during the conflict. Nearly all American men aged 21 and older, and later 18 and older, were required to register for the draft regardless of citizenship status.

     

    The service did not guarantee citizenship, although it could fast-track the process. The Immigration and Naturalization Service oversaw the process, which required filing a petition for naturalization and taking an oath of allegiance.

    “Italians, of course, always treated me well because I spoke the language, and I could sympathize with them,” said Cpl. Alfredo J. Bernacchi, automatic rifle gunner in the 179th Infantry Regiment, 45th ID, who was captured as a prisoner of war in May 1944. Photo from Alfredo J. Bernacchi Collection, retrieved from the Library of Congress.


    In total, Italian Americans, both citizens and non-citizens, comprised 10% of the total number of individuals who served during World War II. In Beneath the Sicilian Stars, I portray a Sicilian American family with a son in the U.S. Navy. Through Mario’s story, we see the sacrifices Italian-born American residents made alongside the hardships their patriotic parents suffered as “enemies within” in a nation they proudly called home.

    Today, we recognize all Americans, regardless of citizenship, for their service and honor what their families also endured.

     

     

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  • AI Is Changing Publishing Faster Than Anyone Expected, and Authors and Readers Are Paying the Price

    AI Is Changing Publishing Faster Than Anyone Expected, and Authors and Readers Are Paying the Price

    Just three years have passed since OpenAI released ChatGPT. Today, more than 1 billion people use standalone artificial intelligence tools each month, according to a recent report from DataReportal. Consumer demand has driven software companies like Meta and Anthropic to scramble to find more data to train their AI models. An easy target? Books.

    This past March, I stumbled on an article on TheAtlantic.com titled, “Search LibGen, the Pirated-Books Database That Meta Used to Train AI.” So, I did just that, entering my name in the search box.


    Imagine my surprise when I discovered that The Last Letter from Sicily had been illegally uploaded and potentially used for training. I wasn’t alone; the dataset includes millions of books and academic papers. Original works are fueling the AI revolution without our permission, driving AI-forward corporations like Meta to net billions in revenue growth, leaving readers and writers to pay the ultimate price.

     



    About a month after my discovery, Wisconsin author, AllWriters’ Workplace & Workshop LLC Director and Founder, and fellow Authors Guild member Kathie Giorgio, posted an invitation for authors to join her on a panel at the Southeast Wisconsin Festival of Books to discuss this topic and how AI has impacted reading, writing, and publishing.

    On November 7, I sat with two other authors, Ross Hightower and Liesel Shurtliff, to discuss what has happened and how the industry has changed. We were joined by Aaron Nodolf, an intellectual property and patent attorney and partner at Michael Best & Friedrich LLP.

    The session was well attended by curious readers and writers, many of whom raised important concerns and asked insightful questions. We spoke about how human storytelling remains irreplaceable and highlighted recent legal battles over AI training data, including Anthropic’s $1.5 billion class-action settlement and ongoing cases against Meta, with implications for the future of copyright law and creative work.

    One author asked for our thoughts on AI use cases. My response: I don’t recommend people use AI like a calculator. It’s just too unreliable, especially for research and citations. 



    Case in point: I searched Google for the rest of Mussolini’s quote, “We must be a warlike nation.” The AI response, which appeared above my search results, asserted that Mussolini actually said, “We must be a peace-like nation,” and that the Fascist dictator had won the Nobel Peace Prize.

    In case you’re wondering, he was not a Nobel Peace Prize winner.

    Finally, I expressed my overarching concern: the use of AI in publishing devalues authors and reduces per-project pay rates. I shared a job post for which an advertiser offered $100 for 25 articles. Unfortunately, this is not a one-off. I have, in the past few months alone, seen several AI-humanizing jobs, some even posted by respected national media companies.

     

     

    Publishers justify such rates by claiming that the writer could use AI to streamline their output. Gone are the days of paying writers $2 per word like I did two decades ago as an editor at Shape, or even $0.50 per word, as I’ve seen in recent years, if this trend continues.

    Publishing is a costly business, and increasingly, publishers are turning to low-priced solutions. Bloomsbury Founder and CEO Nigel Newton recently shared his views on AI, suggesting, in an interview reported in The Guardian, that the technology could benefit writers. 

    “I think AI will probably help creativity, because it will enable the 8 billion people on the planet to get started on some creative area where they might have hesitated to take the first step,” he said. “AI gets them going and writes the first paragraph, or first chapter, and gets them back in the zone. And it can do similar things with painting and music composition and with almost all of the creative arts.”

    But will the writer stop after that first paragraph? Should writers use AI to write an entire chapter? These are important ethical questions in a rapidly changing publishing landscape. 



    Newer genre-fiction publisher Inkitt provides infinitely customizable AI-driven content. While its authors receive small royalties, a Bloomberg article revealed that their contracts grant Inkitt exclusive intellectual property rights to revisions, expansions, and adaptations without author input or approval. Interviewed authors reported seeing the resulting sequels only after publication.

    How can we trust that a human has written the books we see listed for sale, even when allegedly written by our favorite authors? That’s a legitimate question, especially at a time when authors, including publishing expert Jane Friedman, are stumbling on unauthorized AI-generated works bearing their byline. Just as maddening, authors are now forced to compete with AI knockoffs of their human-authored books.

    Tens of thousands of TikTok videos promote ways to use constant AI publishing to game the system and earn passive income. And enterprising “authors” are taking to Reddit to share their schemes.

     


    We know how this started, but where will it end? And at what cost to readers, writers, and publishers?

    I have much more to share on this topic based on my research and experience, and I look forward to presenting to future audiences. You can find a list of all of my speaking topics on my “Book Lindsay” page of this site.



    Catch me at an upcoming event! Find my list of appearances on my Events page.

  • Beneath the Sicilian Stars at The Well Red Damsel in Wauwatosa, Wisconsin

    Beneath the Sicilian Stars at The Well Red Damsel in Wauwatosa, Wisconsin

    Oh, what a night! Thank you to The Well Red Damsel and everyone who helped bring my vision of a Sicilian-style soirée to life. It was such a pleasure to enjoy Sicily-inspired cuisine (catered by Simple Eats MKE) and three beautiful Sicilian wines (provided with tasting notes from Pipsqueak Wine) around an elegant Jones + Poet-styled table filled with wonderful readers.

    I was honored to share this intimate yet festive evening with Erin Kelly, owner of Kelly’s Greens and the daughter of the English teacher who first inspired my writing journey. I was even more surprised when my favorite Marquette University writing professor, Sandra Whitehead, walked through the door.

    Guests and I contributed nonperishable goods to The Well Red Damsel’s food drive, a collaboration with @mkebooksbeers and @tbr_mke.

    Thank you all for making it a true buonasera and for celebrating the heritage and craft that continue to fuel my work.



    Catch me at an upcoming event! Find my list of appearances on my Events page.

  • Honoring Heritage at the Italian Community Center

    Honoring Heritage at the Italian Community Center

    Thank you to everyone who attended the November 3 event at Milwaukee’s Italian Community Center. You never know who is going to show up at book events (if at all), and Milwaukee’s Italians and Italians at heart truly came out.

    It was an honor to celebrate my Sicilian heritage and the novels it has inspired.

    Special thanks to Bartolotta Catering & Events for hosting a lovely reception featuring Sicilian-style hors d’oeuvres, and to Anthony Scalabrino, owner of Oak City Amaretto, for sharing a taste of his traditional spirit inspired by his Sicilian grandmother.

    My writing journey began in Wisconsin, where I celebrated Festa Italiana, dined at the Bartolotta Restaurants, and built lifelong friendships and family ties with several special people who were in the audience.

    I am deeply grateful to Ray Rutz and the Filippo Mazzei, Greater Milwaukee Lodge 2763 of the Order Sons and Daughters of Italy in America for making this event possible, with support from the Italian Community Center and its affiliated societies.

    As I walked through the halls of a building I had not visited since childhood, I saw archival portraits of Italian American community leaders, including several family members and familiar faces. The ICC, founded shortly after my birth with my cousin Tony Machi as its first president, continues to honor the heritage and culture of Wisconsin’s Italian American community. It was a privilege to share a lesser-known chapter of our shared history in that very space and know I still have a home in Milwaukee.





    Catch me at an upcoming event! Find my list of appearances on my Events page.

  • How Bridgeside Books Turned the Page: Resilience, Connection, and the Power of Story

    How Bridgeside Books Turned the Page: Resilience, Connection, and the Power of Story

    There must have been some questions in 2020 when locals heard that Bridgeside Books in Waterbury, Vermont, had gone on the market. Chief among them: Who was going to buy a bookstore during the COVID-19 pandemic?

    A few years earlier, village residents Katya d’Angelo and Chris Triolo might have wondered, too. Instead, they decided to purchase the independent bookstore.


    “Honestly, it was a scary time to buy a business, but it was also a great time to buy a business because so many things were changing that it allowed me to make a lot of changes in the business pretty quickly,” Katya says. “It’s often hard to make changes as a newcomer with a business that is very well known in the community—even though I’d been here already for six years—but everyone just kind of rolled with it.”


    The business is now entering its sixth year under the wife-and-husband team’s ownership, and they recently celebrated the store’s Sweet 16.


    “This is my third or fourth career in my almost 40 years on this earth,” Katya laughs.


    A native of Greater Boston, she once dreamed of becoming an architect—until she graduated and decided she didn’t actually want to pursue that career. Instead, her journey to self-discovery led her to volunteer on a farm outside Siena, Italy, to explore Europe, to decorate wedding cakes, to land jobs in marketing, and even to start an ice cream tricycle business.

    We talked about the challenges and opportunities of buying Bridgeside Books during COVID, how she’s built community through events and reading retreats, and how she’s navigating the modern bookselling landscape.

     

    What challenges did you face relaunching the bookstore in October 2020, and how did you overcome them?

    Well, nobody really knew what was going on in the world. And so keeping up with all the changing guidance, requirements, and people’s feelings about it all was definitely a challenge. At times, it felt as if I could do no right. Whatever policy I had in place for our store or for myself personally was the wrong one for somebody.


    In general, everyone was quite respectful of whatever we decided to do, which was not the case for many other bookstores and small businesses. I was just trying to plan as best I could for the future, knowing that everything was kind of unstable and hard to plan for. 

     


    What extra challenges do you face owning an independent bookstore?

    The elephant in the room is online book retailers. And there’s a difference between a bookstore and booksellers and the other thing. The indie bookstore industry is a very tight-knit group. Yes, technically, we’re competitors, but we don’t really feel that way. When someone comes into my store looking for a book and I don’t have it on the shelves, I can always order almost any book in existence. But if they need it that afternoon, there’s no way I can get it. I would rather call the bookstore in the next town over and send them there than say, “Nope, go online. Sorry.”

    There’s been a lot of pushback against online retailers. And so we’ve seen an uptick in people wanting to support us and saying specifically why. And then there are companies like Bookshop.org, which is a fantastic story. They aim to be the Rebel Alliance against the Evil Empire. We’re a partner with them, so we get a commission for every book sold through our affiliate link. And we’ve seen a threefold year-over-year increase. Libro.fm, the audiobook company, has also grown leaps and bounds.


    I think people are waking up to what it means to support local small businesses and the difference between indie bookstores and platforms that sell books. But there’s a lot of education to be made with any retailer.


    There’s the statistic that every dollar spent at a locally owned small business keeps between 60 and 70 cents circulating in the local economy. When you buy online, it’s only 20 to 30 cents. The good thing about COVID was that when things were closing to in-person shopping, restaurants couldn’t be open, and people were freaking out, it drove home the importance of having small businesses in a community, especially small towns like mine, what that brings to the environment, and what the town would be like if everything just shuttered. 

     

    Bridgeside Books and Vermont Italian Cultural Association will host me for a virtual event on November 13.

    Tell us about your events and how they contribute to the community.

    The previous owner did a fantastic job of really solidifying the bookstore as a core town business. She often had two events a week, which was great.

    During COVID, we had none. And while at the time it was nice to have that pressure off, as people new to the business, not having to worry about that whole side of things, it definitely felt like, well, we’re just another store.

     

    But indie bookstores have always been a place of gathering, always been a place of conversation and dialogue, and it’s just expected that bookstores will have events. So, when it was appropriate, we slowly started incorporating them back in.

     

    We started with traditional author events, and then branched out into literary-inspired events. Author events are really hit-or-miss. If you can find the right audience for that book on that day or night at that time, it’s tricky. The weather impacts it, too.

     

    We also have events for different audiences: kids, adults, and maybe people who aren’t total readers. We have Not Your Average Date Night, where people come in pairs and do a scavenger hunt around the store.

     

    One person comes every year. She is a reader, and her significant other is not. And this is something they can do together, even though they’re not actually sharing a book; they’re in the same space.

     

    Not all of our events are free. We are still a business after all, but we do try to mix it up. By hosting events, not only do we introduce ourselves to new people and bring them into the store, but the revenue from those events also helps us give back. 

     

    Bridgeside Books has been a local independent literary hub for 16 years. 

    You also host retreats. Describe those.

    Our manager, Jenna, is an event ideator. And so she and I often come up with something and then mull it over for a little while.

     

    We had this idea a few years ago for reading retreats, and initially, it was going to be an overnight at a local lodging partner. It would be a digital detox—put your phones and computers away, bring a book or two, and just read in nature, by the fire, or wherever. And we are kind of like, “OK, this is lovely. Who’s our audience? What’s the price point? Is it a staycation? Are we going after locals? Is this long enough to make it worth a day trip?”

     

    We didn’t love the iteration, so we sat on it for a minute. Then, two years ago at this point, we hit on the right format: invite an author or two for the weekend, hold two author events, make it a two-night getaway, and let readers bring their books.

     

    We do some bookish activities. They can read, meet the author, and chat. And we have found huge success with that.

     

    We’ve sold out five of the six, and we are nearly sold out of the other one because people want to meet these authors that they absolutely adore. They’ve read all of their books, and they have fan books and fan art. And so that’s been really fun. It’s fun for us, too, to meet different authors. And it’s an excuse to read books that we might not otherwise read.

     

    Bridgeside Book also offers games, toys, and craft kits.

    The store carries more than books. Share what else you offer.

    Books have one of the lowest retail margins in the retail industry. To really make the bookstore viable, we have to sell other items with higher profit margins. That’s just business.

    My husband is really into tabletop games, and there isn’t a game store nearby. So we’ve brought games in. We also offer game rentals if you’re in town for a week or a weekend.


    We have a big kids’ section. There are stuffed animals and ways to be creative. We’ve got woodcarving kits, friendship bracelet kits, watercolors and colored pencils, and all sorts of fun stuff. And puzzles and cards are the other two main things.


    I look at what’s not available in town and would make sense for the store, and I curate everything based on that.


    The business community here is small, and we are all very respectful of what each other sells, and we don’t want to necessarily be carrying the same thing as the store down the street.

     

    What do you ultimately hope to share through this business and outreach?

    I just want people to know how much they can learn from books. Whether you’re listening to a book or reading a book, it doesn’t matter because you’re going to learn something. With nonfiction, you’re often learning something about science or doing a deep dive into history, but those things can be applied to our everyday lives. With fiction, there’s so much to learn from hearing other people’s perspectives and from reading and empathizing with a character.

    I want us to be a resource, a place where people can think, “Oh, I don’t really know what the best book on North American Birds is—let’s talk with the Bridgeside team and see what their recommendation is.”


    We have resources at our fingertips that help us find higher-quality books, and we can guide you on what you’re looking for and what we can provide.


    We offer a safe space where you can come and look at whatever book you’re interested in. No judgment. We’ll order books for you. What you want to read is what you want to read. And that’s great. 

     

     

     

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  • From Shape to Storytelling: A Full Circle Evening at The Open Book Topanga

    From Shape to Storytelling: A Full Circle Evening at The Open Book Topanga

    Yesterday’s event at The Open Book Topanga in the village of Woodland Hills, CA, was one of reunion and new connections. Twenty-two years ago this month, I drove up from my Hollywood home to Woodland Hills to start my job as an associate editor at Shape, then headquartered in Los Angeles. As we drove the familiar route, I was flooded with memories of my path from magazines to novels.

    I was so delighted that dear friends from those important chapters of my career came out to see me. In addition to former Shape staffers, I saw friends I made through Demand Media, Toastmasters, and Historical Novel Society of North America. I connected with a recently discovered cousin thanks to Ancestry and met new readers of my work.

    It was a full-circle evening that reminded me how every stop along the way shapes where we ultimately land.

     

     

     

     

     

    Catch me at a future event near you or online!